Doug Holland on Powerlifting as a Hardgainer, Running a Lean High-Intensity Training Business, and Living a Spartan Lifestyle in the Modern Age

Doug Holland Deadlifting
Doug Holland Deadlifting

Revered by many in the high-intensity training world, Doug “The Sickness” Holland is one of the most interesting and accomplished men to ever make waves in both powerlifting and HIT. Not only is he a degreed mathematician, he has also been a competitive powerlifter in three weight classes (132 lbs,148 and 165), has been a personal trainer for decades, and of course, he is also an experienced and successful business owner.

Today, Doug runs Intelligent Exercise, a 4,000-square-foot gym filled with Nautilus, MedX, and Hammer Strength equipment (just to name some of what’s available there) operating out of Shreveport, Louisiana, powered by his business philosophy of “the four P’s: pencil, paper, phone, and personality – that’s all it takes to succeed in this business!”

Contact Doug:

  • Doug Holland’s Intelligent Exercise: +1 318-458-1487
  • Email deepsquat1: [@] aol [.] com

Check out Doug’s workout videos (age 58):

In this episode, we cover:

  • How Doug got into High-Intensity Training and Powerlifting
  • How he helps clients progress, optimize gains, and reach their maximum genetic potential
  • His surprisingly Spartan lifestyle and the lean way he runs his HIT business
  • How he prepares for powerlifting competitions
  • … and much more!

Listen to the Corporate Warrior Podcast on iTunesListen to the Corporate Warrior Podcast on Stitcher

 

This episode is brought to you by ARXFit.comARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $1,000 OFF software licensing fees, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field.

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase!

Subscribe to my emails to get a FREE HIT workout progress sheet and eBook with 6 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Skyler Tanner – Click here

QUESTION(S) OF THE DAY: Do you consider yourself a hardgainer? What have you found works well for you in optimizing gains? Please let me know in the comments at the bottom of this post.

Check these photos from Doug. They are amazing:

Doug Holland squatting in 1983
Doug’s 551lb squat at 147lb bodyweight in 1983
Doug Holland's 45 year old car
Doug’s 45 year old car
Doug Holland's kettlebell door Stop
Doug’s Door Stop
Doug Holland's kettlebell
More Kettlebell vandalism (Drew Baye approved)
Doug Holland's Collection of Converse Sneakers
Doug Holland’s Collection of Converse Sneakers … I know right?!
Doug Holland and Dog
Doug with his dog
Doug Holland's Business Card
Doug Holland’s business card. It’s rather … to the point.
Step Into the Payment Center
Step Into the Payment Center

Show Notes

Click the link below to listen from the exact time stamp on Overcast:

Selected Links from the Episode

People Mentioned

  • Apologies to Doug and Dave for getting the attribution wrong on the wise words. I meant Dave Durell not Ken Liestner in this instance.

  • BigT

    Doug Holland is the best! He has been a huge influence on me and has always been willing to help me out. RESPECT!

    • Thanks BigT. Was a huge pleasure to interview him! 😀

  • Malcolm

    Fantastic interview Lawrence, what a down to earth no BS guy! Legendary!

  • ad ligtvoet

    Doug is a hell of a cool person. I knew that from his comments in the past on the BBS blog. He mailed me his business card…hillarious. The real free man, grounded in reality (probably because of wearing sneakers).
    Best wishes to both of you. made my day.
    Ad

    • Mailed you his biz card lols 😂. Reading this made my day 👍🏼🙏🏻

  • Brian Arthur Schamber

    I have personally seen him pick up new clients at a sandwich shop and a convenience store. Don’t ever sit down during a workout (unless you are lying down after a 20 rep dead lift session).

    • Really? I’d love to have been a fly on the wall. I might have learnt something. I wouldn’t dare sit down during a workout with Doug!