Melinda Hughes on How To Market HIT to People Who Don’t Like Strength Training

Melinda Hughes at the Strength Shoppe in Pasadena
Melinda Hughes at the Strength Shoppe in Pasadena

Melinda Hughes is the owner of The Strength Shoppe, a high-intensity training facility in Pasadena, California. She is a certified Nutrition Consultant, a certified Power of 10 trainer, an American Council on Exercise (ACE) instructor, and she holds a Bachelor of Fine Arts from Denison University, where she graduated from Denison magna cum laude with an Honors diploma.

In addition to helping hundreds of clients of all ages – some as young as 13, and others as old as 92! – get stronger, become healthier, and experience a higher quality of life, Melinda has also pursued other creative endeavours that being a successful business owner in the high-intensity training field has enabled her to do, such as starting a comedy channel on YouTube which has gotten over hundreds of thousands of views.

Contact Melinda Hughes:

In this episode, we cover:

  • The mindset and attitudes you need to start and sustain a successful HIT businesses
  • Melinda’s unique approach to business and how it gives her an edge in the HIT field
  • How to get good clients and new referrals (and how to keep them coming back)
  • How to market high-intensity training to people who normally wouldn’t think of doing strength training
  • … and much more!

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This episode is brought to you by the Resistance Exercise ConferenceThe science and application of strength training for health and human performance.

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QUESTION OF THE DAY: What was the most notable experience you’ve had with a HIT trainer or facility? Please let me know in the comments at the bottom of this post.

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