#25: New York Times Best Selling Author, Adam Zickerman: Why Everyone Should Strength Train and How To Get Maximum Exposure For Your Business

Adam Zickerman is a New York Times Best Selling Author with his book, Power of 10: The Once-A-Week Slow Motion Fitness Revolution. He is the CEO and Founder of InForm Fitness Studios, providing high intensity strength training personal training throughout seven facilities across the US.

Adam holds an undergraduate degree in biochemistry from Binghamton University, and was certified in 1995 as a personal trainer with the American College of Sports Medicine (ACSM).

He also studied under Ken Hutchins, the architect of slow-cadence strength training, for his level 1, 2 and Master SuperSlow® certifications.

Self-taught in equipment design, biomechanics and exercise physiology, Adam has written a comprehensive trainer certification course, for qualified applicants, on the principles of high intensity training and the Power of 10 methodology.

Adam and I get into some really interesting concepts in this interview. We kick off with how Adam got into HIT and what he learned from his mentors, Ken Liestner and Ken Hutchins. We talk about the value of thinking scientifically followed by Adam’s answers to some of yours and my own questions related to HIT.

Towards the end of the interview, Adam reveals his business strategy that caused his business to become highly successful and help him become a NYT best selling author. Don’t miss out!

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase!

Click here for the show notes and links.